brand name

brand name
brand name ˈbrand name noun [countable]
the name given to a product by a company so that the product can easily be recognized by its name or design:

• The company's brand names include Izond, Lacoste, and Evan Picone.

• Swatch is a well-known brand name worldwide.

* * *

Ⅰ.
brand name UK US noun [C] (also brand label, also trade name) MARKETING, COMMERCE
► the name a company gives to one of its products, so that people can easily recognize it: popular/famous/well-known brand name »

It is one of the most famous brand names in world banking.

 leading/established/strong brand name »

Big retailers aggressively sought customers by promoting their established brand names and targeting their loyal customer bases.

 under a brand name »

They import supplies and distribute them under their own brand name.

Ⅱ.
brand name UK US (also brand-name) adjective [before noun] (also brand-label, also brand label, also trade name) MARKETING, COMMERCE
► a brand-name product has a company's brand name, rather than being sold under the name of a store or under the product's own name: »

brand-name goods/products

 »

brand-name drugs/medicines

→ See also BRANDED(Cf. ↑branded), GENERIC(Cf. ↑generic), OWN-BRAND(Cf. ↑own-brand)

Financial and business terms. 2012.

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Look at other dictionaries:

  • brand-name — /brand naym /, adj. 1. having or being a brand name: nationally known brand name food products. 2. Informal. widely familiar; well known: Several brand name personalities will be performing at the benefit. [1920 25] * * * brand name UK US… …   Useful english dictionary

  • brand-name — /brand naym /, adj. 1. having or being a brand name: nationally known brand name food products. 2. Informal. widely familiar; well known: Several brand name personalities will be performing at the benefit. [1920 25] * * * …   Universalium

  • brand name — brand names N COUNT The brand name of a product is the name the manufacturer gives it and under which it is sold. Drugs can be sold under different brand names throughout the EC... When it comes to soft drinks Coca Cola is the biggest selling… …   English dictionary

  • brand name — n: trade name Merriam Webster’s Dictionary of Law. Merriam Webster. 1996. brand name …   Law dictionary

  • brand-name — brand ,name adjective brand name goods are made by well known companies and have the company name on their label or container: The store sells its own range of drugs that are much cheaper than brand name varieties …   Usage of the words and phrases in modern English

  • brand name — ☆ brand name n. the name by which a certain brand or make of commodity is known; esp., the widely advertised name of a widely distributed product brand name adj …   English World dictionary

  • brand-name — brand′ name adj. 1) cvb bus having or being a brand name: brand name products[/ex] 2) cvb inf widely familiar; well known • Etymology: 1920–25 …   From formal English to slang

  • brand name — brand ,name noun count * the name that a company chooses for its particular BRAND of product: TRADE NAME ─ compare TRADEMARK 1 …   Usage of the words and phrases in modern English

  • brand name — brand′ name n. 1) bus a word, name, etc., used by a company to identify its products or services distinctively 2) bus a product or service bearing a widely known brand name • Etymology: 1920–25 …   From formal English to slang

  • Brand-name — словесная часть марки или словесный товарный знак после его правовой регистрации. См. также: Бренды Финансовый словарь Финам …   Финансовый словарь

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